Saarti Console
The command center
Season 03 · Live · last 30 days
Acquisition funnel
All campaignsLanded48,200
Started OTP19,750
Joined Safar11,040
Planned in Go-Geenie4,120
CAC
₹97
Cost per verified member
Conversion
22.9%
Landed → joined
Trip rate
37.3%
Joined → planned
Attribution
62%
Direct · 31% referral
Campaigns
| Campaign | Channel | Audience | Joined | CAC | Status |
|---|---|---|---|---|---|
| Airtel · Pune Monsoon | Partner SMS + RCS | Weekend Explorer | 4,890 | ₹105 | Live |
| Goa Creative B · Reels | Instagram / Shorts | Student Explorer | 3,120 | ₹124 | Live |
| Station QR · Western line | Physical QR | Family Traveller | 2,180 | ₹44 | Live |
| Discover India Before You Graduate | Campus portal | Student Explorer | 850 | ₹87 | Paused |
Selected campaign
Airtel · Pune Monsoon
Airtel · Partner SMS + RCS
- Landed
- 18,400
- Verified members
- 4,890
- Dreams planned
- 1,880
- Spend
- ₹5,12,000
Audiences
- WE41,200Weekend ExplorerFood voucher
- FT28,800Family TravellerKids travel free
- SE24,100Student ExplorerRail pass credit
- PT16,400Pilgrimage TravellerDarshan assist
- LA8,100Luxury AspirerLounge access
Attribution
Partner media38%
Paid social27%
Physical QR21%
Organic / referral14%